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The A2A Group on the web

In July 2011 A2A’s new institutional website - www.a2a.eu - went online, with new graphics and a new browsing structure and new enhanced contents.
The new graphic masthead gives prominence to A2A’s multiutility nature through the use of an image consisting of industrial plants representing the Group’s main business sectors. The aim of the reorganisation of the contents of the home page is to facilitate access and navigation on the site for the various target visitors, by grouping them into conceptually similar areas.
Standing out among the changes to the home page is the interactive map of the areas where the Group is present, accompanied by technical schedules of all the industrial plants and a search engine that redirects customers, depending on the municipality and service that interests them, to the Group company providing the service requested, where the specific technical and commercial information may be found.
The enhancement of the contents of the website continued, aiming at interactivity and transparency. In September the booking service for school visits to the plants mentioned earlier was initiated, while an area of the site called “Air quality”, where figures on the emissions by the Group’s waste to energy plants into the environment may be found, has been published since December. Figures on the turbidity of the water at the Forni extractor, one of the most important hydraulic pieces of equipment that make up A2A’s hydroelectric system in the province of Sondrio, are also available online.

Electric mobility: a top up with current within easy reach

Amongst the changes in 2011 was also the publication of a website dedicated to the e-moving electricity mobility project. The project coincided with the preparation by the A2A Group of the first “app” (application) for smartphones. The app enables users to view, also in mobility, the location of the closest electricity charging column and to be taken, step by step, along the journey to reaching it.

Over 448,000 people visited the portal www.a2a.eu in 2011, an increase of 6% over the previous year. Almost 2.5 million pages were viewed: “Customers”, “Careers”, “Companies” were the sections visited the most.
Since September the Group has engaged a service company specialising in the systematic monitoring of its brand reputation in the vast internet universe (blogs, forums, news portals). This analysis is summarised in a monthly report. The results of the monitoring enable the Group to listen to what its stakeholders want through the potential provided by the new web channels and to direct its communication initiatives.

 

THE MOST VISITED SECTIONS OF A2A’S WEBSITE (% of the total pages viewed)

THE MOST VISITED SECTIONS OF A2A’S WEBSITE (% of the total pages viewed)